The Bridal Event


2415 North Richmond Street
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Do NOT go here for alternations! They have no idea what they are doing!

I ordered my bridal gown from them and was measured hollow to hem. During the meadurement, I let them know I would be wearing flats and I wanted to bottom of the dress to the floor. 1st alteration visit -- they had to let out the hips some. I had concerns with the length of the dress cause it looked too short, but they told me once the hip area fit correctly, they dress would be longer. 2nd alteration visit -- the hip area was fixed, but the dress was still WAY too short. I'm talking a good 2 1/2 to 3 inches too short to where you could see my entire shoe and some ankle. They said there must have been an issue with the measurement but could lengthen the dress. 3rd alteration visit -- I went back to check on the length. They told me that they didn't have any fabric that matched my dress color completely. So now at the bottom of my dress, there is about 3 inches of a clearly whiter fabric and a visible seam. Luckily that is the under layer and I had a lace overlay. The alteration lady said she could add fabric and lower the lace to cover the seam. She did some measurements and had me come back in a week. 4th alteration visit and 5 days before the wedding -- The lace on one side of the dress was the perfect length and the other side was about 2 inches to short. I don't know how you can mess this up. Measure where the lace falls and make it the same on each side. The alteration lady's comment "Oh I guess I should have pinned it so I knew exactly what length it needed to be". You think?!?!? She pinned it and asked if I could come back the next day. Please note that I live around 35 minutes from this place so each trip here took over an hour of travel time. 5th alteration visit and 4 days before the wedding -- The lace finally covers the two-tine under layer which I should have never had if they had measured correctly. Through this whole process, I am assuming they are doing this work for free because it was their error. I sign for the dress to take it home and they ask for $90 to pay for the hollow to hem measurement THAT THEY MESSED UP! I tried to be nice through this whole thing, but I looked at her and told her that I did not believe I should have to pay for that because of tge measuring error. She went and checked in back. She was said they didn't charge for the hem work because of the hollow to hem fee. I asked what about all my time going back and forth for these appointments. And she said sorry I had to come back so many times. I paid and left. They clearly can't do things right the first time and my time is important which they clearly fail to recogize. Absolutely terrible service!


In terms of selection of gowns and styles, I think this salon is the best in Appleton. They also have an enormous tuxedo show room. You can get your gown, bridesmaid and flower girl dresses, tuxes, shoes, jewelry, even garters here. They make you feel like a valued customer. The in-house alterations were well done. The only reason I didn't give this vendor all 5 stars was because I feel they could've done more to make my wedding dress-buying experience more special, for example they put my dress in a regular white plastic bag when I took it home instead of packing it in cloth.


Looked great, but tailoring was wrong on half the tuxes.


I went to numerous bridal places and it was not until I came to Bridal event that I felt at home. They did an outstanding job working with me and I had NO problems. I bought all of my accessories from them! WOW!!!!


They are located right below the Bridal Event. You are able to dress up the models to see if you like the way your tux is going to look. Awesome work!!!!


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